What a year … There is no doubt, 2020 will forever mark the world and the behaviour of people through an acceleration of the transition to digital. What trends are we heading for in 2021? This is what we will cover in this article.
2020 will be a year that changed the course of history. One of the major consequences of the Covid-19 pandemic has been that it has accelerated the shift to everything digital. The world has had to adapt the way it communicates and does business.
As a direct consequence: the use of social networks has exploded; companies have adopted a “virtual” way of working and teleworking has become a fully accepted practice.
But you know what? Today, there is so much going on! We will stop looking in the rear-view mirror of this difficult year for everyone to focus, after SEO trends for next year, on the 5 most important digital marketing trends that will set the tone for 2021.
- The rise of the chatbot
- No need for a website to sell online
- Voice control becomes the norm
- The integration of Augmented Reality and Virtual Reality
- The domination of short videos
- The rise of the chatbot
If a purchase on an e-commerce site went badly or if you had a problem ordering on a home shopping delivery application, there is a good chance that you have dealt with a chatbot as a first step in taking your problem into account.
The growth of online shopping and e-commerce, coupled with a chatbot’s ability to interact with customers and mimic interactions with real advisors, makes it a very attractive solution for businesses.
- No need for a website to sell online
Social Commerce
Thanks to the development of Social Commerce (which we already talked about in 2019) and Shoppable Posts on Instagram, Facebook, YouTube and Pinterest, companies have enormous power to maximize their presence on a multitude of platforms other than their own. website. Customers can easily click the buy icon for any product featured in a business Instagram post and be directed to the e-commerce site page. Note that the year 2021 should be synonymous with the democratization of in-app purchases on Instagram by paying directly with Facebook Pay. Thus, the user will not leave the application anymore.
- Voice control becomes the norm
The trend for voice control can be explained directly by the massive adoption of voice assistants in our homes and cars: Siri, Google Assistant and Alexa. For a few years now, more and more people have used their voice to activate specific actions: playing music, asking for the weather, setting alarms and getting directions with their GPS. However, the majority of voice commands used are intended only for these few actions.
- Virtual Reality
The two great technological advances that will bring business marketing strategies into a new era are undoubtedly augmented reality (AR) and virtual reality (VR). From product development to storytelling and creating engaging content, AR and VR allow businesses to create immersive experiences to put their customers in near real life.
- The domination of short videos
With the explosion of Tik Tok which democratized short videos, this content format is becoming the cornerstone of brands’ content marketing strategy.
In a society where people want to consume content as quickly as possible, short videos are a fun way to get a point across while capturing the attention of the viewer. This trend, Facebook and Google have understood, since the two giants released in 2020, Reels on Instagram, and Shorts on You-tube.
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