Our Role:
Brand Identity
Logo Design
Stationary Design
WordPress Website Design
Web Development
PowerPoint Design
Presentation Storyboard
Animation Techniques
Portfolio Description
Smooth Bor
Smooth-Bor Plastics, a renowned innovator in plastic corrugated hose and tubing based out of Laguna Hills CA, has been a leader in the medical and commercial industries for over 50 years. Despite their long-standing success, Smooth-Bor faced challenges with their brand identity, which lacked a cohesive and modern image that resonated with their clientele.
Challenge:
Smooth-Bor’s corporate identity had become muddled over the years, lacking a recognizable and solidified brand presence. They understood the need for a fresh corporate identity to effectively convey their values and products across platforms, engaging their target audience and standing out in a competitive market.
Solution:
Smooth-Bor partnered with Urban Geko, a leading branding company, to revamp their brand identity. Our creative team collaborated closely to understand their unique value proposition, target audience, and brand aspirations. We developed a comprehensive strategy to modernize their brand while preserving their legacy.
Results:
Our graphics design team redesigned their logo, stationary, website, and presentations with a modern look. Using shades of grey, curved elements, and contemporary fonts, we showcased their innovative plastic corrugated hose and tubing products. The result was a cohesive visual brand identity that enhanced Smooth-Bor’s overall image.
6X
Increase in Brand Recognition
The refreshed brand identity garnered attention within the industry, enhancing Smooth-Bor’s visibility and recognition among target customers and industry peers.
45%
Boost in Sales Conversions
The modernized marketing collateral resonated with customers, leading to an increase in sales conversions and customer engagement.
5X
Web Traffic Surge
The revamped mobile friendly website attracted more visitors, resulting in a significant increase in web traffic and online interactions, ultimately driving business growth.
