How to Find the Right Website Designer:
7 Essential Tips for Business Owners

For business owners searching for the right web designer, here are the top 7 tips to consider:

1. Investigate the designer’s portfolio.
2. Look for evidence of a good working relationship with past clients.
3. Determine the designer’s expertise in the current web technologies.
4. Ensure that the designer is familiar with the latest web design trends.
5. Consider the cost of the project.
6. Ask about the timeline and payment terms.
7. Pay attention to the designer’s communication style.

Picking a web design company that fits your needs can be challenging. The web is inundated with website designers from all corners of the world, from single-person startups to well-known award-winning organizations. A straightforward Google inquiry produces 1.8 million outcomes for “web designer” alone! Do you choose one of the established and reliable companies, or do you take a gamble on a newer one with newer ideas? How can you tell which partner will give you the outcomes you’re looking for?

Do not worry, here are seven of our best suggestions to assist you in selecting the most suitable web designer.

What tasks do website designers undertake and how does web design work?

Let’s begin with the fundamentals. Before you begin selecting a web designer, it is always beneficial to comprehend precisely what they offer so you know what to search for. Even though referred to as ‘designers’, website design is not restricted to mood boards and colour samples. Of course, the aesthetics and constructing a website that looks fantastic is a major element of web design, but that is just one aspect of a comprehensive, expert service that aims to support your complete business online.

Web designers possess the capability to construct websites that are simple to use, work across mobile devices, are protected and optimised for search engines. Furthermore, they tactically create sites that facilitate people to purchase items and make sure the sites are linked up with other online advertising channels like social media and email.

Creating an appealing website is only one component of the comprehensive, expert services that are designed to assist your entire business on the web.

Distinction between a web designer and a web developer

The roles of a web designer and a web developer are often confused with one another, yet they have different functions in the production process of a website. A web designer is responsible for the visual look and feel of the website, while a web developer is in charge of the technical aspects of the website.

In order to build a website, many companies will separate the process into two distinct roles – a web designer to create the graphics and visuals, and a web developer to handle the technical coding of the website. Although, with many web designers having coding abilities, some firms may assign one person to manage both design and development.

How to Select an Appropriate Website Design Company

1. Take into account the needs of your website

When you’re starting out, it’s important to determine what your business needs are. Think about if an ecommerce site is necessary, if there should be the capability to accept online bookings, the amount of pages desired, and how to best arrange products if there are many. Doing some research on similar businesses can provide some ideas. Although it may be a bit overwhelming, working with a web design agency will help guide you through this process. This will be beneficial in the long run as it will save money and result in better outcomes.

2. Establish your financial limit

Prior to seeking out web developers, you must have some kind of budget in mind so you are aware of what you can spend. As already mentioned, there are many choices and prices can fluctuate greatly. Given web design’s custom-made nature, many developers won’t post pricing on their sites, so you need to contact them with an idea of your initial requirements to get an idea of the cost. If the amount is beyond what you can afford, you can always discuss ways of reducing the project’s scope to get a more realistic price. It is, however, essential to manage your expectations and keep in mind the Good Fast Cheap principle. Even the finest of web designers can only deliver two of these aspects in one project, so decide your priorities.

The principle of “good, fast, cheap” can be explored further here.

3. Examine the portfolio and outcomes they have achieved

Individuals working as professional web designers typically display a collection of their past projects on their websites. You should take a look at the portfolio and identify any designs that appeal to you. Additionally, it is worth exploring some of the websites of previous clients to get an understanding of how the user experience is.

When searching for a web designer, look for one who can create a website that is customized to your business’s needs. If all of the portfolio pieces they show you look similar to one another, then you will likely receive a similar end result.

Keep a watchful eye out for tangible results. Professional web design agencies with a history of successful projects may display data and figures to demonstrate how their designs have had a positive effect on their clients’ businesses. These can include an increase in visitors, a decrease in bounce rate, a reduction in loading time, an upsurge in sales and even a positive return on investment.
v4. Examine customer feedback

Look into what others have to say about the product or service by reading reviews and testimonials.

It is advisable to look at reviews and testimonials from previous customers of an established designer, as these can be found on Google My Business and other review sites. Additionally, researching the clients’ names to make sure they are genuine businesses plus examining the web designer’s social media profiles for star ratings and comments can be helpful. Social media can offer an insight into the perception of a business, as it is a completely open forum.

5. Seek out counsel from comrades, relatives, and other companies

Don’t be scared to solicit for recommendations. Consult your family and friends to see if any of them are aware of a web designer who has a successful record. Additionally, you can query other nearby businesses to discover who they use. Browsing the web for webpages with a captivating look is another option. Generally, the designers of a website will be credited in the footer with a link to their contact information, making it accessible and straightforward to find.

When seeking a web designer, it’s beneficial to find one with whom you can collaborate effectively.

6. Reach out to them either by phone or email

The best method to become acquainted with a company is to reach out to them. Give them a call or send them an email and observe the atmosphere. How is their customer service? Will they be a good fit for you? If you feel positive after your initial contact, then arrange for a video chat or physical visit in order to get to know them better and discuss your requirements in greater depth.

7. Search for a middle ground

Every web designer is aware of how to construct an appealing design, but not all possess the know-how and expertise to contemplate the overall larger picture. Your website serves as the crux of all of your online (and sometimes even your offline) promotion. It must coordinate with a multitude of elements ranging from search engines to social media to ultimately generate revenue. Therefore, it is important to search for a web designer who has a comprehensive comprehension of the entire process, and someone who can assist your business on the web – not simply create a website.

When creating a web design, the user experience from start to finish should be taken into account.

Are you in need of a web designer?

Here are the 7 suggestions to aid you in finding the web designer that fits your business best.

If you need some motivation, take a look at our portfolio now. Urban Geko has a long history in the web design field, with many content customers who often review us on Google. As a result, We offer a holistic approach to website design, creating sites that are SEO friendly, speedy, user-centric, well-maintained, and securely hosted. Our successes are well-documented; one of our recent web design projects resulted in a 269% rise in conversion rates!

Interested in learning more about the assistance we can provide for your business online? Connect with the web design experts today!