- 94% of first impressions is created by your web design
When someone lands on your website either directly or through organic search, within the first 15 seconds, they make up their mind whether they want to stay or leave. The design of a website propels this decision. Yes, loading speed does play a role, and we will discuss that at a later point, but if your design doesn’t ooze enough confidence, then it’s a gone game.
A significant takeaway from this 2020 statistic
Your first impression of the website is the most powerful. A visitor will not even go to your or portfolio page if he/she finds your design unattractive. So make sure that every page is as per the strategized structure. Use proper fonts to enhance readability and choose soothing colors. In other words, whatever it takes, make sure that your design a super creditability.
2) 94% of people that they form an opinion about a business from their web design
Just think what image these numbers paints. If users don’t find your website attractive, they will not trust your services or brands. In others, your web design creates a strong creditability for your brand online. These statistics are crucial for big businesses and fatal for small ones. Imagine you are best in your skills, but if your web design doesn’t justify the best of designing standards, your skills will not get a chance to prove its worth.
A significant takeaway from this 2020 statistic
Yes, you are the master of your skills, but you certainly cannot take this part lightly, either. Your web design has the power, so make sure that it doesn’t run against you. If you are not sure how to get the design correct, you can search for significant designers in your area to set your things on the right track.
3) 60% of shoppers depend upon website and its usability
Everything is online today. It is growing and not going anywhere in the coming few years.
Most people prefer online shopping over traditional ways. If, as a business, you are selling things online, your website is a significant store. It needs to infuse that trust and confidence in the user, which guides and enables them to choose your favorite. A good design will always exhibit much-needed trust in the user, which he needs while making an online purchase.
A significant takeaway from this 2020 statistic
Ensure you include all significant elements of e-commerce on your website that need to win customers’ confidence. To begin with, make sure your search bar is working correctly. Your webpage has complete information about the store and the products it is selling. Ensure that there are no broken or unfinished pages on the portal. All these little elements do play a significant role in influencing the customer’s decision.
4) 89% of consumers go to the customers after bad user experience
A user when is surfing for a product or service is doing it because he/she is interested in that service. If he opens a slow website, what do you think the user will do? He will give your competitor a try, and if he likes users’ experience on that website, he will recommend his family and friends to visit the site.
A significant takeaway from this 2020 statistic
Design your website, keeping in mind the user’s interests and preferences. Think about what will be there buying or search for intent. What information they will like to see when they first land on your website. Check if your website tone is not too aggressive. Be relentless with its loading speed. Make sure all the images are of the highest quality. In an online world, user experience can make or break the brand image.
5) You can boost your conversion rate by 74 percent by improving the loading speed of your website from 8 to 2 seconds
We touched on this briefly in the points mentioned above. Loading speed is crucial. No one in today’s world loves to hang and wait. Every extra second that your user has to wait for the desired information is negatively impacting your business. People shop with websites that display all the information correctly and at a reasonable speed.
A significant takeaway from this 2020 statistic
Make sure that your website loading speed is less than 2 seconds. If there are images, heavy get them optimized. If other elements are pushing the pace up, make sure you work them out correctly to bring your loading speed as per the matched standard because this is crucial.
6)Majority of people would rather read something beautifully designed than something plain
There is so much content there on the web that stretches your imagination now. If you want to be on a path, you need to exercise your creative muscles as well. That’s why good designing agencies are paid in buckets as they know that consumers need content that is attractive, complete, and fun to consume.
A significant takeaway from this 2020 statistic
If you are a small business and don’t have the budget to spend on massive creativity, make sure that you work with what you have and give them the best possible shape. Make sure to add lots of visuals to your website. Add real business images with real people to boost their credibility. Make sure that your content doesn’t look bare and bland.
7) 74% of users shop or come back to websites that are mobile-friendly
There is a reason why so many stats are stacked in favor of a good, responsive website. People like to browse websites from their smart devices, mainly phones. So it makes sense that the website must confine to the dimensions of those screens.
Now there is a catch here because a website is looking good on one device doesn’t mean it will fit other screens as well. It should, but at times it doesn’t, so be 100 percent all the time and test your website thoroughly on different devices.
A significant takeaway from this 2020 statistic
Every device has its specifications and size, so it’s imperative to ensure that all these requirements are met. Make sure you check your website on as many devices as possible. You can take the help of your family members or friends and ask them to give you feedback. Make sure that you leave no stone unturned, as this is important.
8) 44% of website drop off if they don’t find any contact information
Now that makes sense. I mean, why any business will put up a website without giving its users an option to reach them. However, some companies do make this mistake and end up losing valuable business. At times the contact information is there, but it’s so far below or hidden that users don’t bother to search it. Even if your business doesn’t have an address, make sure you have a form where a user can fill in his details and reach him later.
A significant takeaway from this 2020 statistic
Contact information inspires trust. When a user knows a person, he can reach if anything goes wrong or speak to someone directly to clear their doubts. So keep this point in mind and make sure that there is a way for a customer to reach you.
9)47% of website visitors check out a company’s products/services page before looking at any other sections of the site
There is a common practice. However, it also reveals something useful. People who are browsing your website with a search intent are the ones who will most likely visit your products or service page before going to any other section. They are the customers who are scanning your site with a purpose, and if their demands are met, they will become your buying consumers.
A significant takeaway from this 2020 statistic
Make sure you check the following details on your paying or, as we like to call it, power pages. Loading speed, if they are responsive or not. If responsive, are all essential details like buying or contact information is loading correctly or not. When done correctly and presented accurately, all these little things can make a massive difference in the customer buying decision.
10) Slow-loading websites lead to a $2.6 billion revenue loss each year
Yes, this is true and very eye-prompting data. Trust me, and these numbers are only going to go up in 2021. That is why we thought of repeating the significance of loading speed at this point.
Most websites sacrifice their speed to get in some heavy graphics, and there they miss out on such a crucial element. So make sure that you stay away from such a mistake.
A significant takeaway from this 2020 statistic
Slow websites are causing massive revenue losses to many businesses. We hope your business is not contributing to these statistics. So make sure that you take a good look at your website’s speed, not only on your home page but also on inner pages. Test and remove whatever hindrance you can find on your site to make it as fast as possible.
11) 92.6% of people say the visuals on the website is the #1 factor affecting their purchase
Visuals mean images of the products, real pictures of people associated with the business, or any other visual explaining about a service but of the highest quality. Some videos also have explainer videos giving information about products and services. To put in simpler words, make sure your website is talking through images. Plain and simple designs aren’t converting anymore.
A significant takeaway from this 2020 statistic
When we say, we don’t just mean pulling out images from Google and pasting them on your website. Visuals on the site must add some meat to the platform. They should have a defined narrative and must add to the creditability of the brand.
12) 70% of small business websites don’t have a call to action
This kind of scenario happens when websites are using some third-party website building platforms or cheap templates. In both cases, websites lose out on this significant point. There is no way a good website will leave such a huge gap. Make sure you are alert about this because this can impact the business negatively.
A significant takeaway from this 2020 statistic
You cannot rely on your contact information only. If you want to convert a user into a buyer, you need to add more. You need to prompt them with the purpose of your site and remind them of the buying options. You don’t have to be aggressive as that can turn a customer away, but you need to be in their eyes to decide they can make their purchase.
13) 88% users spend more time on pages with videos
That is a significant page, especially for small business owners. They can talk about their experience, USP, and what value they can add with their skills on this page. Some businesses are not adding this page anymore, but these details are still very crucial, as the stats suggest.
A significant takeaway from this 2020 statistic
We are sure that these stats will be even higher if we talk only about first-time users landing on your website through organic search. Customers want to get a feel of who they are dealing with, and the best way to inform them about yourself is through you’re ‘about us’ page. Make sure that the ‘about us’ page talks more in length about you than your brand. Don’t try hard to sell on that page as it will defeat its purpose. Be very specific, but clear and share your story with great passion. These are the best ways to form bonds and connections.
14) 52% of visitors want to see “about us” information
It is a significant page, especially for small business owners. You can talk about your experience, USP, and what value they can add with their skills on this page. Some businesses are not adding this page anymore, but these details are still very crucial, as the stats suggest.
A significant takeaway from this 2020 statistic
We are sure that these stats will be even higher if we talk only about first-time users landing on your website through organic search. Customers want to get a feel of who they are dealing with, and the best way to inform them about yourself is through you’re an ‘about us’ page. Make sure that the ‘about us’ page talks more in length about you than your brand. Don’t try hard to sell on that page as it will defeat its purpose. Be very specific, but clear and share your story with great passion. These are the best ways to form bonds and connections.
15)57% of internet users say they won’t recommend a business with a poorly designed website on mobile
Honestly, we think that this number should be higher. In today’s time, a non-responsive website is a sin. Your business cannot afford a presence that is irrelevant to the time. In a world where everything is about user experience, you cannot have a platform that makes its customer search for even necessary information.
A significant takeaway from this 2020 statistic
We seriously recommend you revisit your website and if you feel that its responsiveness is not up to the mark, go for a redesign. That is how vast and significant this number is. Your business cannot afford a waiting game. Today, when 70% of users assess their phones’ websites, your brand cannot afford a negative online image.
16) Your website plays a major role is establishing your company’s creditability this is what 75% of Consumers feel.
These statistics sumps up what we have been talking about so far. Your website is your biggest brand ambassador online. Customers won’t even bother to look at your products or services if their first impression about your website is negative. Yes, we agree that you cannot please everyone, but you make sure that your design follows all the necessary protocols that are expected from an excellent winning design.
A significant takeaway from this 2020 statistic
Spend time planning your website. Check other references, have detail discussions with your designer agency, clear out your mind on what you want to display. All these little things can make a big difference in the final product. Our advice is, once your website is ready, don’t hurry in to launch it. Take time, share it with your friends and family, take their feedback, and only go for launch when satisfied.
17)A crowded website design is a real disaster
The worst recipe of all time is to put in everything you have got in one single pan. Don’t do add unnecessary content as it will do more harm than good to the website. Too much content will leave the customer confused and will only mar down your design, so avoid this at all costs.
A significant takeaway from this 2020 statistic
Prepare a proper structure, define what all will go on every page. Be specific on how you the page layout to roll out. Keep things simple, straightforward, and visual.
18) Users spend an average of 5.94 seconds looking at a website’s main image
Your main page is the page where the user expects all the information. Consider this page as a guide or map for the user. A fresh user to your website depends on this page to navigate other resources on the website. The landing page and home page are not necessarily the same, but the home page still grabs the users’ eyeballs. No matter which page the customer lands on, he will always be tempted to check what’s there on the Home page.
A significant takeaway from this 2020 statistic
Irrespective that major work happens on your products/service page, make sure that your Home page is robust and well structured. It must have all the relevant links along with appropriate content using targeted keywords. Make sure that this page loads super quickly. This page attracts maximum attention, so make sure it’s worth it.
19)Users spend an average of 5.59 seconds looking at a website’s written content
Be very clear on what content you want. Customers are only looking for specific details, so give them that is clear and crisp words. For Seo purposes, content on the page is imperative but make sure that you design your page keeping users and not the Seo bots in mind.
A significant takeaway from this 2020 statistic
Written content still plays a crucial role in conversing with your users. So makes sure that each word adds value. Avoid creating hollow paragraphs to insert keywords to impress Search engine bots. Such pages won’t add any value to anyone.
Conclusion: Everything is becoming user-centric. From designers to Search engine bots, everything is all about user experience. Make sure that your website is in sync with the latest market trends. You need to understand that it’s about adding information and how that information flowing through the website also plays a significant role in deciding what action the user will take on your website.
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